Would You Hug a Sloth? Take the Survey
Social media is filled with photos and videos of people holding sloths (or other wildlife), and we are investigating the reasons behind this behavior, as well as public perceptions and experiences regarding encounters with sloths.
To conduct this research, we have partnered with the education department of Connecticut’s Beardsley Zoo to create a survey; it takes just a couple of minutes to complete, it’s anonymous, and it will provide meaningful insights on this topic.
We invite you to share it with your friends and family – the more participants we have, the better! We’re not here to judge; we’re here to learn and understand, so we can develop better campaigns and education strategies.